News Pisani

05/08/2019

Pisani conducts business and welcomes clients at the Northeast Poultry Fair.

Pisani Soluções em Plástico has just made its presence felt at the major Northeast Poultry Fair (Feira da Avicultura do Nordeste), held in São Bento do Una (PE) in early August. Now in its third edition, the fair generated R$ 22 million in business. This figure is the result of a survey conducted by Sebrae among the companies present at the event.

At the Pisani booth, Luciana Gadelha from I.G Representações (Pernambuco) and Osires Ferreira de Melo from J.A Melo Representações (Paraíba) welcomed clients from across the region, such as the Egg Cooperatives of São Bento do Una.

The host city of the fair is known as the Egg Capital of the Northeast, producing about 50 eggs per second. The municipality is located in the Agreste region of Pernambuco, which accounts for 60% of the state's egg production and 50% of its chicken production. Estimates based on the state's poultry GDP indicate that egg production alone in the Agreste of Pernambuco generates around R$ 690 million per year.

In this scenario, the volume of business revenue generated on each day of the Northeast Poultry Fair equals 4 times the daily GDP of egg production in the Agreste of Pernambuco.

 

Source: Marketing at Pisani Soluções em Plástico and AviNews Brasil

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