News Pisani

We earned the Better Stands Silver badge!

The Better Stands program, implemented in Brazil by Informa Markets, encourages exhibitors to rethink their booths to make them reusable and recyclable, thereby following the international trend of creating booths that minimize waste and pollution. Pisani's project for the Fispal Tecnologia event was conceived using sustainable materials and designed for subsequent reuse at another event the company will participate in, the Movimat trade fair.

The booth's visual concept was created focusing on the company's ESG Manifesto and B Corp Certification, aiming to convey Pisani's concern and depollution and recycling processes regarding the environment, as well as to reinforce the brand's pillars. The main highlight is OSB wood, a sustainable material that offers environmental advantages because water is not needed during its application. In addition, it comes from small, fast-growing trees, ensuring that the raw material is always available on the market and that trees are quickly replenished.

According to information from Celere, “OSB panels are made from reforestation wood and utilize 90% of the log, thereby decreasing the amount of raw material needed for their production and, consequently, bringing lower environmental impact.” Besides the wood, the booth features napa leatherette coverings, a material used during the event which is subsequently returned for recycling.

The lighting is entirely in LED and neon, considering the low energy consumption that these light emitters require. The booth furniture is 100% rented, returning for use at other events, ensuring conscious consumption and a circular economy. The product exhibition structure was made of metallon steel and will be reused for the Movimat project. Afterward, it will also return to be repurposed in the fabrication of other metal structures.

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